The testing, a pioneering customer service quality audit, was done to collect anonymous data for a wide variety of scenarios that a typical online gambler may encounter when seeking assistance from their online casino. The tests were based on 7 different categories, namely:
- Response Time
- Product Knowledge
- Extra Mile (commitment to the cause)
Etruvian Project Leader, David Coleman said n a statement about the independent audit: “The audit results indicate that the management team and the frontline staff at 32Red both hold a firm belief and commitment to putting the customer first. 32 Red demonstrated again why they deserve, and have received multiple awards over the past few decades.
32Red Chief Executive, Ed Ware replied to the outcome of the audit by saying: “Customer service is at the very heart of everything we do at 32Red and today’s recognition of that is a testament to all the hard work and dedication from our staff. We focus all our attention on ensuring that we deliver a ‘second to none’ player experience and we will continue to invest in this area to maintain our market leading proposition”.